With this in mind, the brand challenged photography duo WeAreOskar to shed a new light onto their furniture. Thi-Thi and Arnaud are an open-minded Brussels-based pair of creatives with tons of experience in creating eye-catching, powerful artwork for clients all over the world. Vincent Sheppard asked them to create a new, fresh interpretation of four of their most iconic Lloyd Loom chairs and gave them the freedom to create a discussion between future and tradition.
In a surrealistic, festive photo series of four images, they celebrate the traditional Lloyd Loom weave and the elegant lines of four Vincent Sheppard chairs in a dynamic, striking setting. The creative couple managed to translate the brand’s values of timelessness, quality, warmth, a familiar feeling, natural materials and contemporary design into four fascinating images.
"As creative people, we always get the best results when clients give us total trust in how we work”, says Thi-Thi. “With this project, we had this incredible creative freedom that allowed us not only to create images that are understandable and usable for Vincent Sheppard, but also bring excitement, pleasure, fun and, yes, an aesthetic that attracts the eye.”